Privacy Policy

ORA Home Privacy Policy

Last Updated: 15th April 2026

Welcome to ORA Home. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy outlines how we collect, use, safeguard, and disclose your personal information when you interact with our brand, visit our website (www.orahome.eu), or purchase our furniture.

1. Identity of the Data Controller

The entity responsible for the processing of your personal data (the "Data Controller") is:

O.R.A.H., Lda. NIPC (Tax Identification Number): 518.767.728 Rua Nova do Almada, n.º 81, Piso 3, Sala 2 1200-288 Lisboa, Portugal Email: sales@orahome.eu

2. The Personal Data We Collect

To provide you with a tailored experience and deliver our crafted designs, we may collect the following categories of data:

  • Identity & Contact Data: First name, last name, billing address, delivery address, email address, and telephone numbers.

  • Financial & Transaction Data: Payment details (processed securely via our payment partners), order history, and details of the products you have purchased from us.

  • Technical & Usage Data: IP address, browser type, device information, and data regarding how you navigate and interact with our website.

  • Profile & Marketing Data: Your preferences in receiving marketing communications from us, communication history, and any feedback you provide.

3. How We Use Your Data & Our Legal Basis

Under the GDPR, we only process your personal data when we have a valid legal foundation. We use your data for the following purposes:

  • To Process and Deliver Your Orders: Managing payments, coordinating with specialized logistics carriers for bulky furniture, and providing delivery updates.

    • Legal Basis: Performance of a Contract.

  • To Provide Customer Support: Responding to your inquiries, managing structural warranty claims, and providing post-purchase assistance.

    • Legal Basis: Legitimate Interest (providing premium customer service) and Performance of a Contract.

  • To Comply with Legal Obligations: Maintaining financial records, issuing invoices, and fulfilling anti-money laundering requirements (especially relevant for high-value transactions).

    • Legal Basis: Legal Obligation under Portuguese law.

  • For Brand Marketing and Communications: Sending you invitations to design events, pop-ups, and updates about new collections, provided you have opted in.

    • Legal Basis: Consent. You may withdraw this at any time.

  • To Improve Our Website: Analyzing traffic and site usage via cookies to optimize the browsing experience.

    • Legal Basis: Consent (via our Cookie Banner).

4. Who We Share Your Data With

We do not sell your personal data. We only share your information with trusted third parties necessary to operate our business, including:

  • Logistics and Delivery Partners: Specialized freight carriers required to safely transport and assemble your furniture.

  • Financial and Payment Gateways: To securely process your transactions and facilitate installment payments if requested.

  • IT and Cloud Service Providers: Companies that host our website and manage our secure databases.

  • Professional Advisors & Authorities: Legal, banking, and accounting professionals, as well as the Portuguese Tax and Customs Authority (Autoridade Tributária e Aduaneira) when legally mandated.

All our partners are bound by strict data processing agreements to ensure your data is treated securely and solely for the intended purposes.

5. International Data Transfers

ORA Home operates primarily within the European Economic Area (EEA). If we ever need to transfer your data outside the EEA (for example, utilizing a US-based email marketing platform), we ensure a similar degree of protection is afforded by implementing safeguards such as the European Commission’s Standard Contractual Clauses (SCCs) or ensuring the destination country has an adequacy decision.

6. Data Retention Periods

We will only retain your personal data for as long as necessary to fulfill the purposes for which it was collected.

  • Customer and Transaction Data: Retained for the duration of the 5-year commercial warranty period and up to 10 years to comply with Portuguese tax and accounting legislation.

  • Marketing Data: Retained until you withdraw your consent or opt-out of our communications.

7. Your Privacy Rights

Under the GDPR and Portuguese law, you hold specific rights regarding your personal data:

  • Right of Access: You can request a copy of the personal data we hold about you.

  • Right to Rectification: You can ask us to correct any inaccurate or incomplete data.

  • Right to Erasure ("Right to be Forgotten"): You can request the deletion of your data, subject to our legal retention obligations.

  • Right to Restriction of Processing: You can ask us to suspend the processing of your data under certain scenarios.

  • Right to Data Portability: You can request the transfer of your data to you or a third party in a structured, machine-readable format.

  • Right to Object: You can object to the processing of your data where we rely on a legitimate interest, or for direct marketing purposes.

To exercise any of these rights, please contact us at sales@orahome.eu.

8. Right to Lodge a Complaint

If you believe that ORA Home has not processed your personal data in accordance with the law, you have the right to file a complaint with the Portuguese supervisory authority: Comissão Nacional de Proteção de Dados (CNPD) Av. D. Carlos I, 134 - 1.º, 1200-651 Lisboa Website: www.cnpd.pt

9. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our brand practices or legal requirements. Any significant updates will be communicated on our website or directly via email.